Pemberdayaan Masyarakat melalui Edukasi dan Pemanfaatan Ekonomi Digital di Kelurahan Tebing Tanah Puteh

Abstrak

Digital technology provides opportunities for communities to develop economic activities through digital platforms and financial applications. However, differences in access to internet connectivity, digital devices, and technological literacy may become obstacles to the optimal utilization of digital technology. This study aims to describe the introduction of digital platforms and financial applications as means of supporting community economic development in Tebing Tanah Puteh Urban Village. This study employed a qualitative descriptive approach using a field study design. Data were collected through observation, semi-structured interviews, and documentation involving village officials and staff, community leaders, micro, small, and medium enterprise actors, and disadvantaged community members participating in the activity. Data were analyzed through data collection, data reduction, data presentation, and conclusion drawing, while data credibility was strengthened through source and technique triangulation. The findings indicate that the activity introduced digital platforms for business development and online marketing, as well as financial applications for supporting transactions and financial management. The interactive process also revealed several obstacles, including limited internet access, inadequate digital devices, and low technological literacy. These findings imply that introducing digital technology can serve as an initial step toward strengthening community capacity in the digital economy, but it requires continuous practical training, mentoring, adequate infrastructure, and improved digital literacy to support sustainable utilization.