Optimalisasi Ekonomi Digital dalam Upaya Meningkatkan Kesejahteraan Masyarakat di Kelurahan Tebing Tanah Puteh

Abstrak

The development of the digital economy provides opportunities for communities to expand business access, improve marketing strategies, and manage financial activities more effectively. However, unequal access to digital technology, limited digital devices, and low technological literacy may prevent communities from fully benefiting from these opportunities. This study aims to describe the implementation of digital economic empowerment in Tebing Tanah Puteh Village, identify forms of digital technology utilization in community economic activities, examine the obstacles faced by the community, and analyze the potential contribution of the digital economy to improving community welfare. This study employed a descriptive qualitative approach. Data were collected through observation, semi-structured interviews, and documentation during the Digital Economic Empowerment activity conducted by the KKN UIN Raden Fatah Palembang Group 16 on August 13, 2026. The findings indicate that digital economic empowerment can support community economic activities through online marketing, digital platforms, and application-based financial management. However, its implementation remains constrained by limited internet access, inadequate digital devices, and low levels of technological literacy. The study implies that sustainable assistance, practical digital training, and collaboration among local government, communities, MSMEs, and educational institutions are necessary to optimize the benefits of the digital economy and reduce social and economic disparities.